A logo can be described as the first visual sign of identity.  It’s a particular form that takes a word to assign and also characterize a commercial brand or institution.

This graphic sign is the fundamental visual identity for your business.  This identity will communicate your business philosophy from different perspectives.  All, by this we mean ALL, media used to reach your customers and markets must have visual elements that refer to your business’s logo.

The perfect communication of your business philosophy, vision, mission, values and objectives; achieving the goal to stand out among your competitors and to have all possibilities of a good reproduction are the purpose of a good and powerful logo.

We consider the following characteristics to be the foundation of a good logo.

Manageable:  Your logo has to be legible enough and flexible so that when printed on a small thumb drive or a New York Time square billboard it doesn’t loose its legibility.

Memorable:  A logo has to be easy to assimilate. This is done by utilizing the less possible graphic forms and the precise usage of color, especially for the market target it is directed to.

Simple:  This goes hand by hand with manageable and memorable.  This is the simplicity to communicate as much information as possible with the few elements in place.

Unique:  Just like how it is recommended to utilize certain elements that will make your logo different than the rest, it also has to stand out among your competitors in a graphical and chromatic way.

Consistent:  Is the practice and responsibility that your logo has to communicate exactly what your business wants to communicate according to your mission and goals.

Charming:  not matter how out of business this word sounds, this is the most important characteristic of all.  This is the way your logo will impact current and prospect clients.  In simple words, when your target is able to say, “I like that Logo”.

Remember

A Logo is to your business, what a signature is to you.